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Gameloft: creative without the cliché
Client:
Gameloft
Location:
7 Howick Place, Victoria, London
Area:
Approximately 2,670–3,000 sq ft
Sector:
Gaming and technology
Project Type:
Office fit-out followed by refurbishment and enhancement
A creative office fit-out and later refurbishment for Gameloft at 7 Howick Place, using loft-style finishes and a restrained gaming identity.
01
The brief
CCWS fitted out and later enhanced Gameloft’s approximately 2,670–3,000 sq ft London office at 7 Howick Place, creating a relaxed creative workplace within a converted Victorian building.
The design avoided the predictable formula of loud colour and novelty graphics. Scandinavian and loft-influenced materials work with the character of the building, while breakout, gaming and hospitality settings create the social energy expected of the client.
Later interventions allowed the workplace to evolve without discarding the original project, showing how a creative office can be upgraded in stages as teams and priorities change.
02
The response
A distinctive but mature gaming workplace, followed by further improvements that extended the value of the original fit-out.
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